Whether you’re running a small blog or a thriving business, SEO should be one of your top priorities when advertising on the web. But what errors and pitfalls should you avoid in your early days of optimization? Here are just four tactics to avoid at all costs.
1: Keyword Stuffing
It’s a common misconception that a high level of keywords will get your site noticed by search engines. In fact, it can turn out to be quite the opposite. Google has algorithms that will prevent the ranking of sites with suspiciously high keyword densities.
2: Duplicate Content
If you aren’t making your titles, meta tags and alt texts entirely unique, you’re missing out on great opportunities for SEO. Don’t ever let duplicate or self-automated content stop you from attracting more web traffic.
3: Broken Links
Broken links are one of the quickest ways to make your customers lose faith in your brand. Even worse, they’ll also tell search engines that your site isn’t a popular or authoritative source, which in turn will affect your SERPs.
4: Link Buying
It might not be illegal to buy, sell or trade links, but Google doesn’t like it. They’ve actually punished link buyers in the past by de-indexing their sites and removing them from search engine results completely, which is the same thing as a death sentence in digital advertising.
These are just four mistakes to avoid when prepping your site for SEO. For more assistance, including the right ways to attract traffic, consult search engine optimization services.