There are now multitudes of platforms made specifically for bloggers as blogging becomes more and more popular amongst people of all ages. If you have chosen to start a blog and are in need of easy ways to up your views, here are a few tips to help you get going!
Benchmark Similar Blogs
If you haven’t already, one of the first things you should do before starting or optimizing your blog is to do a quick (or in-depth) benchmark study of other blogs that are similar to yours! Check out what sort of topics they are writing on, look at their tone, style of presenting information and layout. You should make a point to note what you do and do not like about their blog and adjust yours accordingly. This will also help you differentiate yourself from the other blogs and will help you stand out from the crowd.
Make it Visually Engaging
Although it goes without saying, your blog should be visually engaging and user-friendly. As soon as the page opens, it needs to grab the reader and make them want to scroll down for more. A few ways to make your blog appealing to readers of all ages is to opt for large visuals and small, bite-size blocks of text.
What’s more, if you have any CTA (Call to Action) buttons, they should be large enough to be noticeable. Making these changes will especially help you interact with people reaching retirement age or those who are getting older and might not be totally at ease with blogs.
SEO: Search Engine Optimization
Search Engine Optimization sounds fancy but it is actually quite simple: all you need to do is insert top-hitting keywords that Google can latch on to. This is how your blog will appear on the first page of Google when someone searches for a topic that is covered in your blog.
Many blogs now have add-on services like Yoast SEO that will scan your article and make suggestions on how you can optimize your page in order to get the most clicks!
External And Internal Links
An easy way to improve your SEO ranking is to add hyperlinks to your blog page. These hyperlinks can be as plentiful or few as you choose. You should, however, balance them out between links that will redirect the reader to other blog articles you have written (this would be an internal link) and the other hyperlinks should send the reader to other websites, but not competitors’ blogs! This would be an example of external links. Doing this before publishing your articles will improve your SEO referencing and help you get more eyes on your pages.