Since Instagram is not very old addition to the social media networks, it’s more than likely that you might be missing out all the action and fun over there, especially the action that is good for your business. Since it is an image/video based platform, it is also likely that you wrote it off as ‘irrelevant’ for your business. But think about the opportunity it would bring if your image or video was to be shared by tens of thousands of people! So, if you are not already on Instagram, it’s high time you joined it now. After all, it’s never too late to add yet another tool to your marketing weaponry, especially when we are there to help you get more followers with some simple tips.
1. Follow influencers and relevant users
Begin with following other users from your industry. You can search for active people who share common interests with you, and then start liking and sharing their images and videos. You can click on individual profile pics to see whether the user is worth following. By doing this, you stand a fair chance of being reciprocated. The more you are active and connect with others, the more exposure you are likely to get.
2. Share great content
Share great images and videos other users can relate to. Try to be original, creative and keep yourself relevant to your business and followers. This way you will attract more relevant users to your follower-base. The content you share should be ‘likeable’ and ‘shareable’. Would you be tempted to like or share the image/video if it were by some other user? Ask yourself this simple question and if the answer is yes, you should be good to go. Here are some ideas on having great content to fetch you more followers on Instagram.
3. Post often
Don’t expect to go viral by sharing some image once in a while. To sustain the interest of your followers, you need to keep posting regularly, maybe at least a picture a day. But at the same time, you should also be careful not to overdo it. Sharing too many photos in too short a period can irritate your followers and take them away from you. So, if you have a lot of pictures to share, it’s better to spread them over several days.
4. Timing matters
How likely are you to appreciate the content somebody shares in the night when you are sleeping? Thus, the time of posting also becomes an important factor in deciding the popularity of your content. So, you should know what time zone your followers are from (the majority of them) and what time they are more active on Instagram.
5. Use hashtags
Hashtags not only help you organize your photos but they also help others find your content. Trending hashtags show what most users are searching for at the given moment. So, when you use trending or popular hashtags that are relevant to your content, more users will be able to discover your photos. But again, don’t go overboard. Don’t litter the whole paragraph with a list of hashtags; just two or three of them should be enough.
In addition to the above major tips, you should also keep certain things in mind. For example, your bio should be genuine and attractive. Upload a relevant profile pic. You may also want to include a link to your website. Keep your account updated. Here are some more tips on how to get instagram followers for free.