Hey bloggers. Are you frustrated because you don’t have a steady stream of views? Do some of your posts get mass views, and then others just fall by the wayside, even though you know the content was just as good? Are you surprised and irritated when patterns of viewership change because Google has changed the search engine order on topics you cover?
If you said ‘yes’ to any of those questions, than something that it’s time to consider is turning your occasional viewers into subscribers to your blog, station, channel, or social media site. How do you do this? A few tips to get you started – look into conversion rate optimization, figure out how to target a niche demographic, and always be genuine and valuable.
Conversion Rate Optimization
Conversion rate optimization is a neat way of saying ‘turning visitors into customers’ or ‘turning visitors into subscribers,’ depending on what industry you’re in. Bloggers are more interested in subscribers, obviously, until it comes time to physical sell something, then they begin to all fit in the same category anyway. By applying good techniques to enhance your conversion rates, you’ll be using less energy for way more results, and then you have all that extra time and money to spend on your product, be it blogging or some other type of customer-relationship activities.
Target a Niche Demographic
It may seem counter intuitive at first, but targeting a smaller niche will typically get you a bigger audience. The basic reasoning behind this is that there are millions of sources of general information for people to filter through randomly, but if you have a very small topic you specialize in, then everyone who wants to know about the specific topic will always come back to you. If you research reasons to focus the topic of your blog, you’ll see that there’s a tremendous amount of evidence to this end, and the more you’re willing to embrace it, the sooner you’ll succeed in terms of subscriptions.
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Be Genuine and Be Valuable
With some professions, people will tell you to fake it until you make it. With blogging, not so much. When it comes to writing and sharing information and resources, you want to be as genuine as possible, because it would be really difficult to maintain a user base of people who are interested in a you that isn’t, well, you. It would take far too much effort to keep that kind of a persona up, and then if you ever changed your style or views, you’d get pegged as a faker forever. For tips on genuine and personalized writing, look into writer’s resources that will give you a leg up on what kind of language to use to translate your thoughts and feelings.