Promoting your contracting business is different today than it was even a few years ago. While most contractors know it’s important to have a website, did you know that how you use that website is equally important? One of the best ways you can get new customers is by blogging.
How Blogging Helps
Blogging might strike you at first as a frivolous exercise. It’s true that blogging used to belong mostly to the realm of private individuals talking about their lives. However, many businesses today use blogging — and there’s many reasons why.
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For one, blogging drives more traffic to your site — and those hits have higher conversion rates than hits you may receive on your homepage. Visitors find your blog by looking for information about a specific problem, product, or service. On your blog, you provide this information, while promoting your business at the same time. This makes your website more than simply promotional; it’s useful to the average person.
Blogging Tips for Contractors
Blogging isn’t as easy as it looks. It can be done wrong if you approach it improperly, meaning wasted time and no new customers. These tips can help you create the best blog for your business.
1. Stay on topic. If you’re a contractor, you’re looking to bring in customers looking for your services. If you’re writing completely unrelated blog posts, nobody looking for a contractor is going to find your blog. Write about the services you provide so customers will land on your blog posts.
2. Update frequently. If you’re last blog post was two years ago, nobody is going to find it. It’s important to post on your blog regularly to keep your website on search results.
3. Keep updated on SEO changes. Google updates its SEO algorithms regularly, sometimes without warning. If your blog content isn’t optimized for these current algorithms, your entire site may not show up on a Google search. Your search engine rankings can be penalized for creating content the algorithms read as spam or irrelevant. Understand these algorithm changes so you know how your blog’s content should look.
4. Create useful content. It can be difficult to keep up with SEO changes. Fortunately, there’s one way to cheat them — with honesty. If you create a blog that frequently updates with useful information your customers will want to see, it will likely be ranked highly on Google. Don’t write the same information your potential customers could find on Wikipedia. Delve deeper to provide original, useful, interesting content to the people.
Blogging isn’t as easy as it looks. Many contractors choose to outsource their blog’s content to writing companies. Whatever path you choose, your blog can add much to your online presence and your bottom line.