When working on a professional blog it can sometimes be hard to determine how engaged your customers are and it can also be difficult to decide what things you can do to bring them in, keep them reading and keep them coming back for more.
Nothing scares customers away from a blog faster than stagnant articles that always read the same and only promote the business. People want something more, they want to be able to relate to what they are reading. They also want some say in what they are able to view.
That’s where these important tips come from. These will help you engage with your customers more and give them a way to give you feedback about what would keep them coming around for more, more often and maybe even sending their friends your way.
Tell a Personal Story
When people think about a small business blog they usually don’t expect to read a personal story, but sometimes personal stories may be just what your blog needs in order to draw readers. People like to read stories that they can relate to. They want to know that they aren’t the only ones out there going through certain things.
Find ways that your professional blog can reach out to readers and customers and tell them that you understand what they are going through. If you have a blog that talks about car repairs or accidents, you may want to tell readers about a recent automobile accident . It may be helpful for them to know what other people went through as far as insurance, medical bills and even the law.
Converse with Readers
Don’t just use your blog to tell something to anyone that wants to read it. Make sure that you are engaging your customers when they come to your site. Creating a survey for your blog can be really easy. The benefits include customer engagement which will lead to repeat visits, and it gives you feedback from your readers.
Not only will you be positive you have readers that are paying attention, but you’ll also learn the things they like and don’t like about your business, your blog or anything else you want to ask them about.
Be Open to Comments
Blog comments allow readers to show you what they think of your blog and your business, which is important. It fosters communication and it shows them that you are open to feedback and respect their opinions.
Just because you allow comments doesn’t mean you need to let them all slide through. Open comments often lead to spammy comments that you will want to weed through and keep off of your professional blog.
Let your customers and readers feel like a part of what you are doing and they will be sure to keep coming back.