If you plan to start or grow your business, and have in mind to venture into social networks, consider a special strategy to twitter. Like all social media platforms are different, and should know that it is almost impossible to use all of Likewise. This is due to different audiences expect different results, especially in social networks like Facebook, LinkedIn and Twitter.
If you decided that you want to use Twitter first, you should know that is a big mistake to try to use Twitter just to promote their products and services because really this platform serves as a commitment device, so you must use a mixture of social promotion and talk with some useful tips and information of interest. In fact, Twitter users often feel they are dealing with a real person and should not be made to believe that they are dealing with a ‘robot’ or with an automated tool. Yes you can take professional help to boost your retweets.
If you have employees (or plan to have them in the future) encourage the use of Twitter during the day, so that mention your company, participate in discussions and interact with their followers. Much of your time should be devoted to answering queries customer, or promote sales by sending coupons, contests, or directing them to the website of the company. Let’s face it, all human beings we like to talk with others before making a purchase decision, and social network is a good place to hear comments and ask for advice about a product or service. It’s good that some personal tweets are included, provided they show themselves (and your company) from a positive point of view and untouched topics controversial or adopt radical views. So you need to have a well planned twitter marketing strategy to make success in social media promotion.
The label of Twitter’s often assumed that someone always follows him, he should be next back, and however, you may want to control followers as spammers or account profiles that do not represent a real opportunity to become potential customers of your business. We must be proactive in finding people who are in your target market, so you can follow many which meet certain characteristics and wait for them to follow back. If so, remember to always be respectful and publish content relevant to your market and share interesting content, if you do not want to be left to follow.
Do not be tempted to be direct and to use Twitter as a promotional tool only because people will soon stop worrying about their Tweets and leave it to continue. You always want to follow someone who is talking about our products or services, this represents a great opportunity to do market research, and FREE! Understanding customer expectations and know what they want, will help you build a strong relationship with them, and at the same time, will let you know the type of content for which you are interested. Once you know them well enough, know which keywords, which content and messages serve to get better response from them.