Not all websites or niches will benefit from having a blog, and not all blogs are created equally. However, for some website owners, it’s a great way to drive traffic to the site, engage with readers, and establish themselves as a leading authority in the field. New blogs should be added at least three times per week to make them worthwhile. Otherwise, they’re more trouble than they’re worth.
There are countless niche websites that could benefit from having a blog, but it all starts with answering a question honestly: Do you have the time and talent to really commit to a blog? It’s best if an expert in the industry, as well as an expert writer, teams up for this project.
Here are a few niche websites that are proving blogs can make all the difference:
1. 3D printing experts
You don’t necessarily need to be selling 3D printers in order to make a blog for the site successful. However, if you have an industry expert on board (Entrepreneur offers a great way to get there), tap their talent for your audience. They should be able to dish up some great blogs that foster relationships, perhaps with the help of a professional writer. Especially in this industry, a lot of people don’t know many intricacies of how the systems work.
2. Rehab centers
Addiction is a lifelong affliction, and it’s something that everyone connected to the addict needs as much support as possible to manage. Rehab and addiction centers may offer a variety of approaches, and a blog can help readers get complimentary advice and connect with the best options in their area.
3. Gaming sites
Whether you focus on online gaming, board games, or LARPing, the gaming community is a strong one so it’s relatively simple to find material for a blog. However, they’re also highly demanding. Make sure you have an expert on board. Follow tips from Forbes on how to hire a writer, and make sure the blog’s quality reflects the information it offers.
4. Cooking/recipe sites
There are only so many times a person can read a straightforward recipe without hungering for some “real” human connection. A blog on a cooking or recipe site connects the chefs to the readers.
When it comes to niche sites, pretty much any option can benefit from a great blog. However, the trick is in pinpointing what “great” is, what the audience wants, and what will garner the most conversations.