Mobile phones are becoming increasingly important today, allowing their users to accomplish a greater number of tasks and access the ever-growing world of the internet. As a result, digital marketing experts such as Eyal Gutentag are shifting their focus on mobile devices and tools to reach a greater audience. Mobile marketing has unique features and advantages that are worth investigating.
Examples of Mobile Marketing
The most common example of mobile marketing is through ads and banners that are specially designed to fit mobile websites and spaces. However, there are also other diverse examples of this type of marketing strategy. These examples include:
- Promotional mobile emails
- Official applications
- Ads in social media applications
- Personalized text messages
Marketers use these varied methods to successfully reach users by avoiding repetition.
The Appeal of Mobile Marketing
The growing popularity of mobile marketing is due to the accessible nature of mobile phones. In fact, over 96% of Americans own a cellphone, with 81% of them owning smartphones. These devices have nearly unlimited access to the web and a plethora of features, all of which can be accessed in any location and at any time. Additionally, websites created with mobile use in mind have simpler designs, making them more appealing.
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Constructing a Mobile Marketing Campaign
As previously mentioned, the most successful mobile marketing involves concise design and features that are easy to identify and use. Consistent imagery and branding are also incredibly helpful in this endeavor, especially throughout a company’s mobile and non-mobile efforts. Finally, constant engagement with consumers is important. Emails, custom text messages and social media responses keep the consumer engaged with the marketing.
As users throughout the country continue to use their phones for a growing number of activities, marketers will recognize their importance and adapt their efforts to reach them. Mobile marketing appeals to a demographic that is constantly on the move in a clear and direct manner.