When it comes to using a blog to market your ideas or products, there are very few things that are as effective in terms of gathering attention than having some sort of interaction options available. These interactions can either be natural, automated, or systemic, but the point is to satisfy the person who is visiting your blog to the greatest degree possible, with the least amount of energy output on your part.
Five things to think about with regard to this are the potential of adding a video chat option, making a great contact page, promoting sharing through interaction, not overdoing ads, and even perhaps adding some sort of SMS options to the mix.
Add a Video Chat Option
There’s nothing quite like a face to face talk, but adding a video chat option to your blog or website is the closest thing that you’re going to get. For smaller operations, this isn’t that big of a deal, but as the size of your blog scales up, you may eventually have to do more concrete scheduling or increase the number of people available to do these sessions.
Make a Great Contact Page
At the heart of interaction is the contact page of your website. If you look at your blog, and it isn’t immediately obvious how to interact with the admin, then you need to fix that. Look at pages with amazing contact options, and borrow design and user experience techniques from them. You’ll find that the satisfaction rate of people browsing through your site will increase dramatically with that small adjustment.
Promote Sharing Through Interaction
There’s been a push to mix business with social interaction in the past few years, and it’s been very successful from many different angles. Because branding, business, personal expression, and so many other things are all converging, the point where everything comes together is through the ‘like’ and ‘share’ buttons, which all revolve around the idea of interactivity.
Don’t Overdo Ads
One thing to be careful about when it comes to your blog is that you push for interaction, but not advertisement. It doesn’t count as interaction if you just have popups flying at people all the time. That’s just going to cause people to leave your site and never come back. It may be easier to set up ads, but it’s not going to help the trust value.
SMS Technology Can Work As Well
For those of you who are feeling adventurous about interaction on a mobile level, you can try to use SMS to your advantage. Find out if there’s a way that you have a mobile phone that can receive messages from people interested in different aspects of your blog, and then you can respond to them in that method as well. It’s another avenue of connection to develop.