Sometimes effective content marketing for your brand isn’t going to be so much about aggressively shouting about who and what you are, but rather having information up about who and what you are that people can find when they search through the internet.
So, in addition to the typical forms of advertising, you should also occasionally focus on the more passive and subtle formats, such as highlighting the history of your company, linking to customer and client feedback, having easy to reach contact sections, illustrating the community work your company is a part of, or even showcasing the social elements of your brand. It’s all fair game for internet presentation.
The History of Your Company
One great branding and content marketing suggestion is to highlight the history of your company. When did it start? Why did it start? How has it changed over time? Answer questions that people don’t even know they have yet about your brand, and people will be impressed. It was add to the value of your website and your brand with minimal effort on your part, and the searchability factor will help your digital footprint as well.
Customer and Client Feedback
Good posts to have on your website also will include links to customer and client feedback. It’s a distinct line that sits between self-advertising (which is necessarily promotional) and just honest feedback from people about your goods and services (which is naturally genuine). Both types of advertising are important, but having a good balance between the two shows potential customers that some of what you say is grounded in reality outside of your own company’s perception of itself, which is definitely a positive thing.
Having an easy to reach contact section is one of the most important things that you can have associated with your website. If people can’t reach you for questions via phone, email, or some other route, why would they trust your products? So be sure to have easy links to follow from absolutely everywhere to make sure this happens.
If your company does any work for the community, or has any involvement in any charitable functions, make sure to note that on your website! You aren’t bragging so much as you’re showing potential clients that you care more than about just yourself when it comes to business ideals.
And sometimes the best thing that you can do to support your brand is simply by interacting in a public space via social media profiles. And this doesn’t mean advertise your product. It means to talk to other people about other things as your brand, to show that you’re interested in other interactions other than promoting yourself explicitly.