Social media marketing is an ever-growing field that gets updated and re-defined now and then. If you frame a marketing strategy with the data and stats of 2019, you can see the chances for your strategy, turning into a failure. Even though it is less than six months since we waved goodbye to 2019, going on the same path that made your strategy successful at that time will not assure the same result. In the field where innovations occur on a daily basis, social media marketers should equip themselves accordingly to achieve their sales goals. Here we bring out some of the fundamental measures that businesses should enroll while deriving their social media strategy in 2020.
Keep Track Of Your Target Audience:
You would have come across quotes such as ‘Don’t get attached to anyone, because people will change with time.’ Most probably, the person who penned this quote might have been in deep grief by the change in behavior of his loved ones. The same goes for marketing. If a person purchased your product multiple times last year, that doesn’t mean that he will have the same approach this year. He could shift to your competitor and start purchasing his product. The psychology behind this is that people’s thoughts, interests, and behavior will change from time to time. So, track your target audience consistently and frame your marketing campaigns according to the latest trend. This way, you can earn an undisputed place in the heart of your customers and will never go out of the game.
Level-Up Your Social Sales With Paid Ads:
Today, the social platforms that are considered to be the perfect spot for marketing have an enormous user base. Facebook, Instagram, TikTok, and Snapchat, which are the marketers’ first choice for promoting business, have millions of users. Hence, people with distinct interests and preferences surf these platforms. Paid ads facilitate the process of finding the people who are more likely to turn into your customer amidst the vast crowd. Every platform has different pricing metrics for paid ads. When it comes to small businesses, budget plays a significant role in their campaign. They have to frame their strategy in a way that fits in with their budget. There are multiple assessment tools available online that give a report about the conversion rate; one could achieve it through a platform. These tools prepare a report by evaluating various factors such as your budget, the performance of your competitor on the platform, and the purchasing behavior of your target audience.
Every social platform has exclusive features for paid ads that filters out the unturning leads and shows you the people who can turn into your customers. As organic reach has come down drastically due to various factors such as changes in the algorithm, businesses are primarily dependent on paid-ads to increase their social sales. So, ensure the platform you choose to promote your business has tailor-made features for paid promotions. For instance, TikTok, one of the most preferred social platforms by marketers, helps you target the audience based on your campaign’s objective. The ‘conversion’ option will drive your ads to the people who may most probably end-up buying your product. The ‘traffic’ option can be utilized to increase the traffic to your page and enhance your ‘brand awareness.’ Thus, you should choose the social platform based on the features it provides for paid ads.
Configure ‘Chatbots’ In Your Strategy:
In 2020, Conversational Marketing has taken center stage as businesses are keen on initiating a conversation with their target audience. In this way, they feel that they can have a better understanding of their target audience and frame their campaigns by adding elements that interest their prospects. If a person lands at your website and leaves without taking any action, the chatbots collect all the necessary insights about him, including his purchasing patterns and his behavior history on social platforms. Hence, you can assess a person even before approaching him, which helps you to build a meaningful conversation with him. You can also roll-out personalized ads to your target audience with the data provided by the chatbots.
Creating a chatbot for your firm and integrating it to the messaging platforms also avails a wide range of benefits to you. Many marketers are not aware of the potential of messaging platforms and give up from adding them to their social marketing strategy. People devote a large part of their leisure time on messaging platforms like Facebook Messenger, We Chat, and WhatsApp. According to a recent survey, Facebook Messenger, which comprises 1.3 billion users globally, is expected to have 2.5 billion users by the end of 2021. Global brands like Burger King and H&M have their very own chatbots integrated into Messenger. These chatbots carry out the job of a customer associate by sorting out customer queries and helping to track the order.
In the present scenario, people are craving for an instant reply to their queries. If they find the response to be delayed, it creates a bad reputation among them about the brand, and they are more likely to shift to the competitor brand. A recent study has revealed that 62% of people have shifted from their existing brand due to the delayed response. Chatbots have the potential to respond to the queries of the customers instantly. You can automate the replies to the basic questions of the customers to the chatbots. Marketers have noted that chatbots could reply to 65% of the queries of the customers. Hence, you should consider creating a chatbot and add them to Messenger as part of your social media marketing strategy.
Choose Your Influencers Wisely:
Right from 2019, influencer marketing has begun to gain momentum. All the leading social platforms, including Facebook, Instagram, TikTok have an enormous number of influencers. Marketers are giving huge importance to influencers because they have risen to fame by delivering engaging content. Many influencers have gained the trust of people. They also interact with their followers consistently and tightens their bond. So, among the large pool of influencers, choose the one who could easily fit in with your brand tone. If the influencer’s followers have a substantial part of your target audience, it will be an added benefit for you.
You can also hire micro-influencers if you are looking to popularize your product in a particular region. These influencers will have a strong user base in a specific part of a country or region. Recently, Samsung collaborated with many micro-influencers on Instagram to promote Galaxy Note 10. These influencers had less than 30,000 followers. Thus, micro-influencer marketing will fetch you a considerable return if you are looking to pitch your product in a particular region. Collaborating with multiple numbers of such influencers at a time is also a wiser idea. Trollishly is one of a service that helps you to generate a large number of leads.
Spot Out New Ways To Generate Leads:
Currently, many social platforms are rolled-out frequently. However, platforms that stand apart from the existing ones and have the ability to allure people able to withstand the competition. There are a considerable number of platforms that have grabbed the eyeballs of people in recent times.
Caffeine is the social platform that enables live stream video games alongside availing gamers to interact with the followers in real-time. The platform is gradually grabbing the attention of teens and is expected to cover a vast audience in the coming years. Rather than being a video game streaming platform, Caffeine is looking to evolve into a comprehensive platform. In 2018, it partnered with 21st Century Fox, ESPN, and Disney to drive more people towards its platform.
Lasso has been introduced by Facebook as a perfect replacement for TikTok. The application has been launched mainly to curb the growth of TikTok. Currently, the app is gaining momentum in the USA, Canada, and South American countries due to the rising privacy concerns in TikTok.
The user base of Helo from ByteDance, the parent company of TikTok, is increasing at a fast pace. The social application has a consistent user base in South Asian Countries. Currently, Helo has 60 million users in India, which is expected to touch the 100 million mark at the beginning of 2021. These platforms are less competitive currently so that you can easily generate leads without much strain. Moreover, you can also experiment by trying different strategies to get to know how to take advantage of the platform.
The above mentioned will pave the way for you to craft a stellar marketing strategy and to uplift the social sales at ease. As social media marketing is expected to become this year, you must consider multiple factors to withstand the competitor and enhance the conversion rate. Hence, factors listed out by me will facilitate the process of achieving your sales goals.
Hi, I’m Sarah Smith. I’m a professional content creator and writes in-depth articles about Social Media and tech reviews. My particular areas of interest are marketing, technology, and anything related to social media. I have published several articles on leading websites and is an avid blogger and Trollishly Social Media Blogger.