There are a few different pathways to making sure that you get attention to your personal or business blog, but along the way as SEO practices change, it is important that you don’t get tripped up with algorithms that will punish or penalize you for certain kinds of content and linking. By following a few easy steps and keeping in mind the perspectives that they come from, you should be able to keep your readership informed, advertise your opinions or products effectively, and not have to get stuck in the mud of details that can be a little esoteric to the typical blogger.
Avoid Potential Analytics Pitfalls
If you aren’t familiar with Panda, Penguin, and Hummingbird, now is the time to do your research. These are three major upgrades and adaptations that Google has gone through in the last five years to reset and solidify how search rank processes are handled, and what to do about certain websites that don’t follow these suggestions. There are different ways to handle webcrawler penalties, but if you don’t know what you’re being penalized for in the first place, that is going to be a particularly difficult road.
Making Sharing Easy
One way to make sure that your blog is getting all of the possible traffic it can is by making sharing as easy as possible. Any reader that has any interest at all in clicking a single button that will send your information through Facebook, Twitter, or any other social network should have immediate and one-hit access to this option at any point while they are reading. The icons should be clear, accessible, and prioritized over any other design elements, because no one is even going to see your amazing design at all if it isn’t shared in the first place!
Communicate with Your Readership
Communicating with your readership is a great way to turn great content into a conversation piece. And, the more conversations you have going, the better your content is going to be rated, which leads to more conversations, and so on. You can’t simply put words on a page and then ignore people who want to interact with you. In your blog, make sure that there are places to respond to your information, and that you respond to those responses in a timely manner. This is the secret to many of the great blogs out there – that there is a sense of community in the information that is being passed around. Eventually, you may even find that your readers can become potential writers for your blog, but in order for this to happen, they have to be able to get a hold of you in the first place!