Does your business have a blog? Hopefully your answer is yes. However, there are still plenty of websites visited daily online that don’t have one and are missing out on what a blog can do for a business, and how it can help.
This isn’t just another article full of tips on how to blog. Instead, it’s giving your reasons why you should be blogging. However, there is one important how-to tip some some businesses are failing to follow, and that is to make sure that the link to your blog is easily found and prominently displayed on your front page, so people can find it.
If you want to make sure people are reading your blog, they need to be able to get to it. You should also update regularly, giving them something to come back for.
Shows Your Expertise
Probably one of the most important things that your blog does for your business is show people that you are an expert at what you do. It shows them that you care about the business that you are in, the you pay attention to the tips and trends out there when it comes to your line of work, and that you’re willing to take the time to do the research for them on the topics that they want to know about.
If you have a blog about drug addiction you’re not going to simply post about what it’s like to be addicted, or what recovery is like. You’re also going to post about news surrounding drug addiction and drugs. You are going to find statistics and new information, and save your clients and future clients time by making it so they don’t have to do the research on their own.
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Attracts New People
A well-written blog, that is easy to find, will attract new people. If you are properly utilizing keywords and other SEO practices, people will also find your blog through search. If you have the information they want, they’ll come and read it.
The more people that read your blog and find useful information within, the more chances you’ll have of them sharing your posts with friends and family, and on social media. That means even more new views.
Shares Wanted Information
You blog need to share the information people want to read. If you give them posts that don’t really relate to your business, or are not well-researched, they may quit coming back. Put the work in if you want the reward of increased clients and/or sales.
Not sure what your readers want? Ask them. Put a call to action in a blog post, asking them what they want to know about, or post it on social media.