Have you ever noticed how difficult it is to get people to find and read your blog? Often the problem is simply that you are a tiny fish in a big ocean of online content. Even if you have a lot of quality information to share with your readers, teaching them about the latest in investment property evaluations and strategies, this information really does people little good unless they actually find it and read it.
One way around this persistent problem that a lot of blog owners run into is to start a blog network. A blog network is an aggregate of blogs, which may or may not be related by topic, which all work together to ensure that everyone in the network is getting massive traffic. You might be thinking that it is easy to put up a blog, but to throw together an entire blog network might be something of a challenge. However, there are a couple different ways you can approach building this type of network, making the effort beneficial for everyone involved.
Designing A Blog Network The Expensive Way
The expensive way to design a blog network is to hire a team of programmers and pay them to develop a platform that will allow you and a lot of other bloggers to operate a blog network. Even though this is expensive, it is not necessarily a bad option–especially if you want to have a lot of control over who is blogging in your network and a lot of control over the type of content being submitted for publication. This type of control can be important in cases where people are trying to ensure that their blog network is offering up only quality content in order to better their chances of becoming an authority site. Also, if you own the platform on which your blog network operates, this gives you rights to the income generated from this network through advertising campaigns that are run on the platform as well. This allows you to not only recuperate the money spent on the development of the platform, but also to provide you with money for ongoing technical support.
Designing A Blog Network The Cheap Way
If you do not have a lot of money to pump into developing a platform for a blog network, another alternative way to do this is to simply develop a central website which links to a number of different blog sites, forming an artificial blog network under a major website heading. In this situation, you can still hand pick the blogs that you will be hosting on the central site, but you have far less control over the content being published on those blogs, unless the bloggers involved in this blog network endeavor agree to abide by certain rules, which helps to ensure that quality content and consistent blogging methodologies are used that fit the goals of the blog network. With a little extra effort, you can even ensure decent traffic flow from one blog to the next, if the bloggers involved in the network make the effort to redirect readers to articles written by other bloggers in the network through their daily posts. In this respect, the various bloggers in the network are gaining a higher readership, since the traffic is being shared from one blog to the next within the network.