Since SEO resellers are your left hand, you need a relationship that is more than just outsourcing. You need a partner who understands what your business is about. The demand for SEO has increased the number of available SEO resellers, but not all of them are professional and experienced.
Here are the things to look for when considering an SEO reseller:
1. Look For Testimonials
Most people use online reviews to influence their choices when buying a product, but you shouldn’t do that when choosing an SEO reseller. Why? Many reviews for SEO companies are fraudulent. In 2013, the NY attorney general had to fine several SEO agencies for posting false testimonials. One way to ensure you are working with a trustworthy agency is to ask them directly for referrals. Furthermore, if you ask for ranking, financial, and link building reports, the agency should have no qualms with that.
2. Years of Business
SEO might seem immortal, but SEO companies are not. Aim for a reseller who has been in business for at least 5 years. Though that is not an indicator of experience or expertise, it does prove that the company has been consistent.
Consistency also means they should have clients who can give referrals.
3. Cost And Payment Structure
Obviously, you’re going to want to know how much services cost. You want the cost of the services to be low enough that you also profit from it, but you don’t want to sacrifice quality for discounted content or links either. Be sure to find out if the reseller works on-demand, if they have subscription plans, require you to sign a contract, or if you can bundle deals.
4. Customer Service
Throughout the vetting process, you should be noting whether your questions are being answered appropriately, if the support staff knew the answers, how they responded, and the level of friendliness. You should be able to get a hold of them when you call, and you should get along well.
There are always risks associated with outsourcing your work and effort, even with resellers. But by using reputable companies, you can avoid the risks of having an SEO reseller use black-hat SEO or spamming, or producing poor content that is of little help to you. Keep this in mind as you weigh reviews, prices, and packages offered by various SEO resellers.
SEO Reseller Programs You Should Know About
Here are a few highly recommended SEO reseller programs to help you get started with your search for the perfect partner:
One of the best known resellers in the United States, SEOreseller has a private labeled SEO program called Agency Migration, SMM, link building services, and much more.
Although one of the pricier white-label SEO providers out there, Hubshout has accrued a following for services like SEO, Local SEO, and PPC campaigns. Social media and email marketing are two other bases that they cover. You can get demo of the software used by the group, too.
Having existed since 2003, Textlinkbrokers has been the backbone of many SEO and marketing companies for many years. Their link building services are top notch, but they have expanded into content writing, guest posts, social media marketing and management, and so on.
Consider everything covered in this article when hiring an SEO reseller. The right choice can boost your business to knew heights and make SEO a lot less troublesome. Don’t settle with the first group to give you a good deal—keep searching. Eventually, you will find the SEO reseller program that balances cost and quality and has the options you want.